What is a primary focus of Pega's business process management?

The primary focus of Pega's business process management is the automation of manual tasks. This approach seeks to increase efficiency by streamlining workflows, minimizing human intervention in repetitive processes, and reducing the potential for errors. By employing automation, organizations can improve response times, enhance service delivery, and achieve greater consistency in operations.

Automation also facilitates better resource allocation, allowing employees to focus on more strategic tasks that add value to the organization, rather than spending time on mundane activities. This aligns with Pega's goal of optimizing business processes to lead to improved outcomes and customer satisfaction.

While creation of static reports, data analysis for future projections, and enhancing user engagement through social media are important elements of business operations, they do not directly address the core objective of Pega's business process management, which is primarily concerned with automating and optimizing workflows to drive efficiency and effectiveness in business processes.